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Ivan Ponomariov

Strategy & Integrated Communications Director

Ivan is responsible for the strategy at NEF/TBWA. He has a rich experience in product launch, changing the brands' target audience and company image management. For more than 10 years in advertising he has worked with the largest local and international brands in the markets of Belarus and Ukraine (velcom, JTI, Mondelez, Carlsberg group, Bosch, Henkel, Metro Cash & Carry, etc.).


In addition to being a creative, Ivan is a speaker and lecturer of international forums and specialized events: EWMS, European Humanities University (Vilnius), Best Marketing Practice, White Square, Bazilik (Kiev), etc. Member of the jury of international advertising festivals (KIAF, Best Marketing Innovation, White Square, Silver Mercury).