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Promo that's never existed
Client:
Jameson is the choice of young and creative. They are attracted by humour, comfort and independence of the brand.

Problem:
Like any brand, Jameson needs audience attention, even within significant legislative restrictions on communication.

Strategy:
Both the government and society are positive about corporate responsible brands. Jameson contributed to the solution of one of the most urgent problems - environment protection.

Idea:
Jameson is concerned about the environment.

Execution:
Empty glass bottles are damaging the environment. Empty Jameson bottles are the basis for creativity and new ideas.
How it works: come to the Jameson workshop, put your empty green bottle in a special fusing-oven, add creative elements and take away a unique art object. Everything is simple and comfortable.

Results:
During the campaign, about 500 thousand people learned about the activation, and 735 participants decorated their interior with unique Jameson art objects. In general, the market sales grew by 70%.

Awards

National advertising festival idea! - Bronze | BTL-services | Promo activities

KIAF 2014 - Bronze | Advertising campaigns

KIAF 2014 - Bronze | Marketing services

White Square - Gold | Advertising campaigns| Image campaigns increasing brand recognition

Aspire - Silver | BTL, PR and DM-projects| Actions on stimulation of sale

White Square - Silver| Advertising campaigns| Integrated advertising campaigns

White Square - Shortlisted | BTL, PR and DM-projects| Integrated BTL-campaign