We have developed a new brand platform, promotion strategy, new product line design, branding principles and design of the trading equipment.
The new Krynica is an open, stylish and friendly brand. Now it always faces the customer due to the 2 labels in Belarusian and English. The idea of a cosmopolitan brand with Belarusian roots embodies the new logo in the form of a globe and 'No Borders' tagline.
To support the launch of a global rebranding, we created and launched an international project #BelarusBezGranic (belarusbezgranic.by).